How to Sort in Excel: A Simple Guide to Organizing Data

By rleist@hubspot.com (Rachel Leist) Knowing how to sort in Excel can feel like a superpower. But unfortunately, many go through the tedious route of sorting…

Aaron June 28, 2023

AI & Creativity: Key B2B Marketing Insights From The 2023 Cannes Creative B2B Lions

By Lane Ellis As more B2B marketers than ever gathered recently for the Cannes Creative B2B Lions at the Cannes Lions International Festival of Creativity,…

Aaron June 28, 2023

Kroger is taking its self-service ad platform in-house

By Kristina Monllos Kroger is taking the next step to more fully control its retail media network: The grocer is in-housing its self-service ad platform.…

Aaron June 28, 2023

Future of TV Briefing: What video platforms VidCon’s Gen Z attendees are and aren’t watching in 2023

By Tim Peterson This week’s Future of TV Briefing surveys the teens, tweens and twentysomethings attending this year’s VidCon on what video platforms they are…

Aaron June 28, 2023

TikTok’s on the hunt for brands to sponsor its most popular communities as Unilever leads the way

By Krystal Scanlon TikTok is on the lookout for advertisers to sponsor hashtags that are already trending among its users. In the past, advertisers would…

Aaron June 28, 2023

Advertisers are combating media wastage to strengthen connections with consumers

By Channel Factory Across the advertising industry, there has been growing chatter about media wastage as it contributes to wasted budgets and lower ROI. In…

Aaron June 27, 2023

Why Unity is using its new AI platforms to become more accessible to brands and agencies

By Alexander Lee Today, Unity Technologies announced two new AI game development platforms — Unity Sentis and Unity Muse — intended to make the company’s…

Aaron June 27, 2023

10 How-To Videos That Really Work (And Why)

By esantiago@hubspot.com (Erica Santiago) How-to videos are an especially compelling way to learn how to do something online because the video shows you exactly how…

Aaron June 27, 2023

How to Perfect Your Resume Headline (+Examples)

By Stephanie Trovato Picture this: A busy hiring manager is sifting through dozens, if not hundreds, of resumes. How can you make yours stand out…

Aaron June 27, 2023

Sprite tries to reach Gen Z, millennials with QR codes, social spend honoring hip-hop’s 50th anniversary

By Julian Cannon Beverage brand Sprite is diversifying its media mix to appeal to Gen Z and millennials while marking the 50th anniversary of hip-hop…

Aaron June 27, 2023

How to Sort in Excel: A Simple Guide to Organizing Data | International Association of Digital Marketing Professionals (IADMP) - Part 326