Differentiating B2B Marketing Mediocrity from Marketing Excellence

By Art Allen We talk a lot about elevating B2B marketing on this blog, but we don’t always provide side by side examples of what…

Aaron July 10, 2023

Claire’s evolves beyond its mall brand roots to ‘be a first mover’ and appeal to Gen Z, Gen Alpha

By Kristina Monllos Claire’s wants to be more than a mall brand. The 62-year-old accessories chain is “in the process of a multi-year journey” to…

Aaron July 10, 2023

Media Buying Briefing: Buyers ask for, and get, pricing rollbacks in the upfront

By Michael Bürgi The video upfront marketplace has begun to move in earnest over the last two weeks, with several holding company chief investment officers…

Aaron July 10, 2023

Here’s Why Meta’s Threads Is Going To Help Resurrect Twitter

By Adam SAN ANSELMO CALIFORNIA – JULY 05. In this illustration photo, the Threads Logo is shown on a … [+]Cell phone in San Anselmo…

Aaron July 7, 2023

Threads Won’t Promote Political Or Hard News Content — A Contrast From Twitter

By Adam Topline Instagram lead Adam Mosseri said in two Threads posts Friday that the new app would not encourage “politics and hard news” on…

Aaron July 7, 2023

The What, Why, & How of Social Bookmarking

By Rebecca Riserbato If you’ve ever come across a valuable article or website that can help improve your skills as a marketer, you probably want…

Aaron July 7, 2023

Elevate B2B Marketing News Weekly Roundup: AI’s Rising Use In B2B & Meta’s Swift Threads Launch

By Lane Ellis Younger B2B buyers are the main reason marketers need to refresh their social media marketing strategies 46.5 percent of B2B buyers use…

Aaron July 7, 2023

IBM’s global chief design officer on generative AI and creativity

By Marty Swant Long before the current generative AI hype cycle began, Billy Seabrook experienced the evolution of technology and design firsthand, first at various…

Aaron July 7, 2023

‘All these text based apps are screaming for space’: Social media professionals grapple with Twitter competitors

By Kimeko McCoy As the race to become the supreme text-based social media app heats up, social media managers say they’re feeling the burn. On…

Aaron July 7, 2023

Twitter Threatens Lawsuit Over Meta’s ‘Copycat’ Threads App, Report Says

By Adam [unable to retrieve full-text content] Semafor, Thursday, reported that Twitter’s attorney accused Meta, in a lawsuit, of misusing “trade secret and intellectual property…

Aaron July 6, 2023

Differentiating B2B Marketing Mediocrity from Marketing Excellence | International Association of Digital Marketing Professionals (IADMP) - Part 322