Vying for new shoppers, Bloomingdale’s joins Barbiecore boom

By Julian Cannon As “Barbie,” the live-action movie based on the Mattel doll releases next month, dozens of brands, such as Xbox, Airbnb, and Moon…

Aaron July 11, 2023

Twitter Blue Accounts Are Spreading Misinformation About The War In Ukraine

By Adam Twitter Blue is currently trending with such disinformation and misinformation. … [+]The result of the changes in the verification process which began this…

Aaron July 10, 2023

Why video game advertising is the next premium channel for brands

By Bidstack For advertisers and creatives, what is most important? Is it campaigns that win the acclaim of peers and industry commentators via premium channels…

Aaron July 10, 2023

Social Media Marketing: A Fresh Perspective for Entrepreneurs

By Sitetrail Research Team In today’s digital age, social media has become an integral part of our lives. It has revolutionized the way we communicate,…

Aaron July 10, 2023

Generative AI and Customer-Centricity: How Three Companies Use Generative AI to Connect with Their Customers [And How You Can, Too]

By Adam Bai The dominant story of 2023 for salespeople, marketers, and content creators has been the rise of generative AI. ChatGPT, the application based…

Aaron July 10, 2023

Millennials vs. Gen Z: Why Marketers Need to Know the Difference [New Data]

By pbump@hubspot.com (Pamela Bump) In recent years, there’s been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching…

Aaron July 10, 2023

Differentiating B2B Marketing Mediocrity from Marketing Excellence

By Art Allen We talk a lot about elevating B2B marketing on this blog, but we don’t always provide side by side examples of what…

Aaron July 10, 2023

Claire’s evolves beyond its mall brand roots to ‘be a first mover’ and appeal to Gen Z, Gen Alpha

By Kristina Monllos Claire’s wants to be more than a mall brand. The 62-year-old accessories chain is “in the process of a multi-year journey” to…

Aaron July 10, 2023

Media Buying Briefing: Buyers ask for, and get, pricing rollbacks in the upfront

By Michael Bürgi The video upfront marketplace has begun to move in earnest over the last two weeks, with several holding company chief investment officers…

Aaron July 10, 2023

Here’s Why Meta’s Threads Is Going To Help Resurrect Twitter

By Adam SAN ANSELMO CALIFORNIA – JULY 05. In this illustration photo, the Threads Logo is shown on a … [+]Cell phone in San Anselmo…

Aaron July 7, 2023

Vying for new shoppers, Bloomingdale’s joins Barbiecore boom | International Association of Digital Marketing Professionals (IADMP) - Part 320