YouTube’s deliberate pace on scalable creator ads raises eyebrows among marketers
By Alexander Lee As brands increase their spending on scalable creator ads, three marketers say YouTube is lagging behind rival platforms in its implementation of…
By Alexander Lee As brands increase their spending on scalable creator ads, three marketers say YouTube is lagging behind rival platforms in its implementation of…
By rsukhraj@hubspot.com (Ramona Sukhraj) Chief Financial Officers (CFOs) are wired to want proof, not promises. While we marketers light up at impressions, and engagement —…
By Theresa Meis When the economy tightens, brand budgets are often first on the chopping block. Senior marketing leaders understand the value of brand, but…
By Alexander Lee As brands more closely monitor the performance of their influencer marketing spend, live shopping companies are seeing a significant uptick in business.…
By Michael Bürgi Generative AI continues to steadily infiltrate more corners of the media business, creating efficiencies and saving time across content, production, research, data…
By Editorialist Team Jamie Cashion’s life has been anything but ordinary. Once a teenager who nearly lost his life in a catastrophic fire, Jamie Cashion…
By Blis Abigail Roulston, vp of marketing, Blis The growth of connected TV has been nothing short of explosive. Viewers are streaming more content on…
By Seb Joseph When Google recently claimed that its AI Overviews are driving “more queries and higher quality clicks”, it struck a nerve. Too many,…
By Ronan Shields The public markets can be a cold, unforgiving place, with The Trade Desk’s fortunes on the Nasdaq alone this year a prime…
By Experian Marketing Services Drew Stein, Audigent managing director, Experian Marketing Services Curation, the packaging of audience and programmatic supply chain data against ad inventory…