By Editorialist Team You may not know his name yet, but you have almost certainly seen his work. From Instagram reels that go viral to…

By Vistar Media Lucy Markowitz, svp, gm U.S. marketplace, Vistar Media Performance marketing was long considered a silver bullet to optimize ad campaign performance. It…

By Ronan Shields Google’s antitrust woes keep mounting. This time it’s with OpenX, an independent supply-side focused outfit that has filed a federal antitrust lawsuit…

By Krystal Scanlon Kendall Gall used to have a good read on what creators should charge. Now, it’s a toss up. Half the quotes the…

By Full Editorial For decades, traditional businesses operated on tried-and-true methods—manual record-keeping, face-to-face transactions, and paper-based communication. While these practices once defined stability and consistency,…

By Sara Guaglione Talk to any expert in the AI field, and they’ll tell you that the agentic web is coming. It’s a vision of…

By Sara Jerde Anthropologie’s in-house label Maeve is being spun off into its own, standalone brand. How does a marketing team handle that in 2025?…