By Lane Ellis B2B Companies Double Down on Personalization B2B decision-makers used an average of 10 distinct interaction channels to evaluate and research suppliers during…
By Digital Editor VPN has gained traction in the last few years. Today 1/3rd of internet users use VPN; it is widely used for browsing…
By Seb Joseph Carlsberg marketers face an almost possible task in trying to assess the outlook for media amid a constantly changing landscape. Even so,…
By Sara Guaglione U.S.-based sports publishers have a unique challenge when covering the FIFA Women’s World Cup this year: a 12 to 16-hour time difference.…
By Marketecture Produced in partnership with Marketecture The following article highlights an interview between Mark Zagorski, CEO of DoubleVerify, and Ari Paparo, founder and CEO…
By Marty Swant Right as it releases Chrome 115, Google is now getting ready to roll out even more updates for its long-awaited Privacy Sandbox.…
By Kayleigh Barber This week’s Media Briefing takes a look at how four commerce publishers focused their efforts on who they’ve deemed “premium shoppers” in…
By Sara Guaglione Sports publishers are geared up to cover the FIFA Women’s World Cup, which kicks off today in Australia and New Zealand, with…
By Daniel Doan It was halftime during one of my 7th-grade football games. And we were losing 14 – 0. With our knees planted in…
By Lane Ellis Where can B2B marketers find the latest and most relevant generative artificial intelligence (AI) tools in 2023? Generative AI has continued its…
