32 Free Advertising Tips for Your Small, Large, or Local Business

By Caroline Forsey When you work at a small business with a limited budget, it’s not really possible to shell out $340,000 for a 30-second…

Aaron July 21, 2023

Product Videos: 10 of the Best Promotional Product Videos Ever

By esantiago@hubspot.com (Erica Santiago) The right video can boost a product’s visibility and push it to its target audience. Therefore, marketers must have a firm…

Aaron July 21, 2023

Elevate B2B Marketing News Weekly Roundup: Rising Personalization in B2B & Meta’s New Llama 2 AI

By Lane Ellis B2B Companies Double Down on Personalization B2B decision-makers used an average of 10 distinct interaction channels to evaluate and research suppliers during…

Aaron July 21, 2023

Why Do VPNs Increase Latency

By Digital Editor VPN has gained traction in the last few years. Today 1/3rd of internet users use VPN; it is widely used for browsing…

Aaron July 21, 2023

Behind Carlsberg’s new agency and marketing plan

By Seb Joseph Carlsberg marketers face an almost possible task in trying to assess the outlook for media amid a constantly changing landscape. Even so,…

Aaron July 21, 2023

U.S. sports publishers focus on evergreen Women’s World Cup coverage in light of time zone challenge

By Sara Guaglione U.S.-based sports publishers have a unique challenge when covering the FIFA Women’s World Cup this year: a 12 to 16-hour time difference.…

Aaron July 21, 2023

From CTV to walled gardens, new measurement challenges emerge for advertisers

By Marketecture Produced in partnership with Marketecture The following article highlights an interview between Mark Zagorski, CEO of DoubleVerify, and Ari Paparo, founder and CEO…

Aaron July 20, 2023

With the release of Chrome 115, Google readies to enable Privacy Sandbox’s APIs

By Marty Swant Right as it releases Chrome 115, Google is now getting ready to roll out even more updates for its long-awaited Privacy Sandbox.…

Aaron July 20, 2023

Media Briefing: Commerce publishers boast positive results post-Amazon Prime Day

By Kayleigh Barber This week’s Media Briefing takes a look at how four commerce publishers focused their efforts on who they’ve deemed “premium shoppers” in…

Aaron July 20, 2023

Some sports publishers are seeing more ad revenue for Women’s World Cup coverage than the men’s tournament

By Sara Guaglione Sports publishers are geared up to cover the FIFA Women’s World Cup, which kicks off today in Australia and New Zealand, with…

Aaron July 20, 2023

32 Free Advertising Tips for Your Small, Large, or Local Business | International Association of Digital Marketing Professionals (IADMP) - Part 312