Media Buying Briefing: Here’s how the holdcos’ commerce/retail media offerings stack up
By Michael Bürgi Last week, IPG formally threw its hat into the expanding ring that is the commerce media and retail media marketplace, by rolling…
By Michael Bürgi Last week, IPG formally threw its hat into the expanding ring that is the commerce media and retail media marketplace, by rolling…
By Adam Elon Musk, Tesla’s CEO and Twitter are present at an event held during Vivatech. … [+]The Porte de Versailles in Paris will host…
By Adam This photo of Warsaw shows a smartphone running Meta’s Instagram Threads. … [+]Poland, 7 July 2023. Photo by Jaap Ariens/NurPhoto via Getty Images…
By Andie Learning how to drive and passing the driving test is a significant achievement that can open up new opportunities and gain a sense…
By Caroline Forsey When you work at a small business with a limited budget, it’s not really possible to shell out $340,000 for a 30-second…
By esantiago@hubspot.com (Erica Santiago) The right video can boost a product’s visibility and push it to its target audience. Therefore, marketers must have a firm…
By Lane Ellis B2B Companies Double Down on Personalization B2B decision-makers used an average of 10 distinct interaction channels to evaluate and research suppliers during…
By Digital Editor VPN has gained traction in the last few years. Today 1/3rd of internet users use VPN; it is widely used for browsing…
By Seb Joseph Carlsberg marketers face an almost possible task in trying to assess the outlook for media amid a constantly changing landscape. Even so,…
By Sara Guaglione U.S.-based sports publishers have a unique challenge when covering the FIFA Women’s World Cup this year: a 12 to 16-hour time difference.…