PubMatic expands commerce offerings as retail media grows

By Antoinette Siu Ad tech company PubMatic on Tuesday launched its commerce media offering, as the retail media business continues thriving. PubMatic’s Convert is a…

Aaron July 25, 2023

Twitter HQ Sign Just Says ‘Er’ After Police Interrupt Rebranding

By Adam San Francisco Police halted the change of Twitter signs. … [+](Photo by JOSH EDELSON / AFP) (Photo by JOSH EDELSON/AFP via Getty Images)…

Aaron July 25, 2023

Meta wants Threads to keep a light tone, but some publishers say the audience is ready for news

By Kayleigh Barber Meta’s Twitter competitor platform Threads launched less than three weeks ago under the guise that the social media site would be focused…

Aaron July 25, 2023

X marks the spot, but what does that spot signify, ask media agency execs

By Michael Bürgi Twitter’s out-of-the-blue rebrand to X over the weekend caught the world by surprise — and yet few agencies were surprised at all…

Aaron July 25, 2023

16 Call-to-Action Formulas That Make People Want to Click, According to Neil Patel

By np@neilpatel.com (Neil Patel) Good things happen when you create killer calls-to-action. I would even argue that your website can’t be successful unless you produce…

Aaron July 24, 2023

Why Your ChatGPT Prompts Aren’t Working (And How to Fix Them), According to HubSpot’s SEO Team

By Erin Rodrigue There’s a lot of hype around ChatGPT and AI models like it. It can take a single prompt and transform it into…

Aaron July 24, 2023

The X-Rated Problem With Twitter’s New Name For Millions Of Users

By Adam Elon Musk’s haste to rebrand Twitter raises security issues Getty Images Twitter has a new name, but rebranding to X could expose the…

Aaron July 24, 2023

Threads vs Twitter – What Does The Battle Mean for B2B Marketers?

By Katelyn Drake We all remember when Twitter first burst onto the scene 16 years ago. If you are like me, you probably remember your…

Aaron July 24, 2023

Social Media Marketing: A Fresh Perspective for Entrepreneurs

By Sitetrail Research Team Social Media Marketing (SMM) has become an integral part of the business world, offering entrepreneurs a new perspective on reaching their…

Aaron July 24, 2023

As companies debut AI offerings at a breakneck pace, consumer concerns grow

By Marty Swant As commercial interest in generative AI continues to grow, companies still have to overcome consumer concerns. According to new research from Gartner,…

Aaron July 24, 2023

PubMatic expands commerce offerings as retail media grows | International Association of Digital Marketing Professionals (IADMP) - Part 310