Meta’s AI-Driven Future: Why Snerk Media Says Creative Agencies Must Adapt or Fade Out

By Author Meta’s AI Vision: A Paradigm Shift in Ad Creation Meta just announced its ambitious goal: by the end of 2026, the social giant…

Aaron August 1, 2025

Nielsen’s RealEyes partnership offers an outcomes measurement solution

By Michael Bürgi Give Nielsen some credit — although its Big Data Plus Panel measurement initiative this year has been fraught with problems for agencies…

Aaron August 1, 2025

Mythbusted: American Eagle and Dunkin’ and the risk of ignoring cultural context in ads

By Seb Joseph American Eagle has joined the increasingly long list of brands that somehow didn’t see it coming. Like Bud Light, Target and Jaguar…

Aaron August 1, 2025

How I grew my Substack by 7,000% in less than 3 years without burning out

By Alex Lewis The newsletter platform and social media site, Substack, has become one of the hottest spaces for online creators—and now brands and celebrities…

Aaron July 31, 2025

Q&A: Amid budget scrutiny, marketers are driving growth through programmatic CTV

By Blockboard Marketers are under increasing pressure to deliver better business outcomes, even as they face budget shortfalls and shrinking teams. These circumstances make it…

Aaron July 31, 2025

Condé Nast marketing leader shares her framework for destroying your imposter syndrome

By lbrowning@hubspot.com (Laura M. Browning) When I spoke to this week’s master in marketing, I was surprised at how seamlessly she had combined her two…

Aaron July 31, 2025

Pause for effect: How pause ads reach viewers at can’t-miss moments

By DIRECTV Drew Groner, svp, head of sales and marketing, DIRECTV Advertising When viewers hit pause on their streaming or traditional TV entertainment, they’re not…

Aaron July 31, 2025

4 best pharma CRMs in 2025

By HubSpot Staff Managing relationships across healthcare professionals (HCPs), healthcare organizations (HCOs), and complex regulatory requirements makes choosing the right CRM critical for pharmaceutical companies.…

Aaron July 31, 2025

Dotdash Meredith’s rebrand to People Inc. formalizes a post-search media strategy

By Sara Guaglione Dotdash Meredith’s (DDM) rebrand to People Inc. reorients the company around its flagship publication, and is the start of a more concerted…

Aaron July 31, 2025

5 community-building tips I’ve learned from working in social media, TV, and nonprofits

By Cristina Jerome For the past ten years, I’ve lived and breathed marketing. I’ve run social campaigns, worked with influencers, created content, built affiliate programs,…

Aaron July 31, 2025

Meta’s AI-Driven Future: Why Snerk Media Says Creative Agencies Must Adapt or Fade Out | International Association of Digital Marketing Professionals (IADMP) - Part 31