Exploiting UX Data in Podcasting: Improving Listener Experience and ROI

By Adam With the dawn of the digital age, podcasts have surged in popularity, presenting an effective platform for content creators, businesses, and enthusiasts to…

Aaron July 28, 2023

How ad tech gives agencies valuable time to work more efficiently

By Clinch As agencies seek a competitive edge and strive to deliver high-quality results for their clients, they are looking to save time by optimizing…

Aaron July 28, 2023

Marketing 101: The Ultimate Guide for Beginners

By Erin Rodrigue If you’re new to marketing, you might have a skewed perception of it. You might imagine a multimillion-dollar Super Bowl ad or…

Aaron July 28, 2023

What is Email Cadence? What Marketers Should Know + Best Practices

By jfuchs@hubspot.com (Jay Fuchs) There‘s much more to email campaigns than drafting up some copy and hitting send. One of the most crucial components is…

Aaron July 28, 2023

Elevate B2B Marketing News Weekly Roundup: Twitter X Rebrand Unsettles Marketers & The New Frontier AI Model Forum

By Lane Ellis AI industry leaders create forum to regulate big machine learning models Next-generation AI models — increasingly called frontier AI models — will…

Aaron July 28, 2023

7 Common Social Mistakes Every Online Store Should Avoid

By Full Editorial In the sprawling landscape of eCommerce, establishing a strong online presence for your store can be challenging. With many options available to…

Aaron July 28, 2023

Image Alt Text: What It Is, How to Write It, and Why It Matters to SEO

By brbecker@hubspot.com (Braden Becker) Today, nearly 19% of Google’s SERPs show images. That means, despite your best SEO efforts, you could still miss out on…

Aaron July 28, 2023

The ad slowdown (or lack thereof) gives the industry reason to hope

By Seb Joseph Ad slowdown? Not anymore. Ad dollars are making a comeback. Google bounced back after a bit of a slump in the first…

Aaron July 28, 2023

WTF is prompt engineering?

By Sara Guaglione When talking to newsroom leaders about their experiments with generative AI, a new term has cropped up: prompt engineering. While it sounds…

Aaron July 28, 2023

Should Elon Musk Have Just Launched A Brand New Social Media Platform?

By Adam On Wednesday, a partially removed sign was seen at the Twitter Headquarters in San Francisco, California. … [+]June 26, 2023. Elon Musk replaced…

Aaron July 27, 2023

Exploiting UX Data in Podcasting: Improving Listener Experience and ROI | International Association of Digital Marketing Professionals (IADMP) - Part 307