By esantiago@hubspot.com (Erica Santiago) Facebook has been around for almost 20 years, and with newer platforms like TikTok and Threads on the rise, you may…

By jpritikin@hubspot.com (Jordan Pritikin) As email marketers, one of the key metrics we use to determine if our audience is actually reading our content is…

By Caroline Forsey Whether you’re an entrepreneur looking for investors for your small business or the CEO of a large corporation, an executive summary can…

By esantiago@hubspot.com (Erica Santiago) How you use Google will change as the search engine rolls out Google Search Generative Experience (SGE). SGE is Google’s way…

By Caroline Forsey At HubSpot, we are optimistic about the future of SEO — but we’re also preparing for many major shifts over the next…

By Lee Odden When you think of B2B Marketing do you think “blandscape”? Maybe “boring to boring”? Or do think of an exciting opportunity to…