AI avatars are already here, and these are the trends I’m most bullish on

By Adam Biddlecombe As the founder of AI newsletter Mindstream, I’m constantly thinking about scale, especially when it comes to content. For me, video was…

Aaron August 12, 2025

Why Reddit is pivoting from social platform to ‘go-to search engine,’ with COO Jennifer Wong

By Kimeko McCoy Subscribe: Apple Podcasts • Spotify The through lines between search and social are more blurred than ever, and perhaps no platform is…

Aaron August 12, 2025

YouTube’s deliberate pace on scalable creator ads raises eyebrows among marketers

By Alexander Lee As brands increase their spending on scalable creator ads, three marketers say YouTube is lagging behind rival platforms in its implementation of…

Aaron August 12, 2025

Here’s how to prove marketing’s pipeline value & revenue impact to your CFO

By rsukhraj@hubspot.com (Ramona Sukhraj) Chief Financial Officers (CFOs) are wired to want proof, not promises. While we marketers light up at impressions, and engagement —…

Aaron August 11, 2025

Case Study: How Sprinklr and LinkedIn Created Full Funnel Impact with Best Answer Marketing

By Theresa Meis When the economy tightens, brand budgets are often first on the chopping block. Senior marketing leaders understand the value of brand, but…

Aaron August 11, 2025

Media Buying Briefing: AI’s impact on agency compensation is about to get bigger

By Michael Bürgi Generative AI continues to steadily infiltrate more corners of the media business, creating efficiencies and saving time across content, production, research, data…

Aaron August 11, 2025

Live shopping companies credit marketers’ rising focus on influencer performance for growth in 2025

By Alexander Lee As brands more closely monitor the performance of their influencer marketing spend, live shopping companies are seeing a significant uptick in business.…

Aaron August 11, 2025

He Survived 18-Foot Flames Now He’s Flexing His Abs and Changing Lives

By Editorialist Team Jamie Cashion’s life has been anything but ordinary. Once a teenager who nearly lost his life in a catastrophic fire, Jamie Cashion…

Aaron August 8, 2025

The case for connecting the dots in CTV advertising

By Blis Abigail Roulston, vp of marketing, Blis The growth of connected TV has been nothing short of explosive. Viewers are streaming more content on…

Aaron August 8, 2025

The publishers’ guide to being gaslit by tech platforms (the AI edition)

By Seb Joseph When Google recently claimed that its AI Overviews are driving “more queries and higher quality clicks”, it struck a nerve. Too many,…

Aaron August 8, 2025

AI avatars are already here, and these are the trends I’m most bullish on | International Association of Digital Marketing Professionals (IADMP) - Part 30