By Sara Jerde Anthropologie’s in-house label Maeve is being spun off into its own, standalone brand. How does a marketing team handle that in 2025?…
By Editorialist Team Washington, D.C. – Nearly a decade after her controversial resignation from the Democratic National Committee, Rep. Debbie Wasserman Schultz continues to divide…
By HubSpot Staff Marketing teams today are drowning in software. The 2024 Marketing Technology Landscape revealed a staggering 14,106 martech products available, representing 27.8% growth…
By Lee Odden Our community of B2B marketers loves Ann Handley and that’s why Ann is not only the person we’ve interviewed more times than…
By Kimeko McCoy The creator economy is getting too big for investors to ignore, expected to be valued at $480 billion by 2027, according to…
By Michael Bürgi If there’s one thing technology has enabled, it’s the ability for smaller media agencies to build out tech stacks in ways that…
By Author Meta’s AI Vision: A Paradigm Shift in Ad Creation Meta just announced its ambitious goal: by the end of 2026, the social giant…
By Seb Joseph American Eagle has joined the increasingly long list of brands that somehow didn’t see it coming. Like Bud Light, Target and Jaguar…
By Michael Bürgi Give Nielsen some credit — although its Big Data Plus Panel measurement initiative this year has been fraught with problems for agencies…
By Alex Lewis The newsletter platform and social media site, Substack, has become one of the hottest spaces for online creators—and now brands and celebrities…
