B2B Influencer Marketing Budgets and Best Practices

By Lee Odden I think it’s safe to say that in 2025, B2B influencer marketing has evolved from an experimental tactic to an embedded practice.…

Aaron August 6, 2025

‘You can nullify the effects of what looks like change’: OpenX CEO John Gentry on its legal quarrel with Google

By Ronan Shields Google’s antitrust woes keep mounting. This time it’s with OpenX, an independent supply-side focused outfit that has filed a federal antitrust lawsuit…

Aaron August 6, 2025

As creator fees rise, so does the confusion over what to pay

By Krystal Scanlon Kendall Gall used to have a good read on what creators should charge. Now, it’s a toss up. Half the quotes the…

Aaron August 6, 2025

Marketing without the cringe: Jayde Powell on Gen Z audiences

By lbrowning@hubspot.com (Laura M. Browning) I am “just threw out my back while turning to adjust my seatbelt” years old, so I was especially excited…

Aaron August 5, 2025

How Digital Tools Are Reshaping Old-School Businesses

By Full Editorial For decades, traditional businesses operated on tried-and-true methods—manual record-keeping, face-to-face transactions, and paper-based communication. While these practices once defined stability and consistency,…

Aaron August 5, 2025

Ad Tech Briefing: Lines are being drawn in Amazon and Google’s evolving rivalry

By Ronan Shields Related Insights Member Exclusive Ad Tech Briefing: Alphabet’s Q2 hints at ad tech’s declining profile in Google’s future Subscribe To Read Read…

Aaron August 5, 2025

WTF is Model Context Protocol (MCP) and why should publishers care?

By Sara Guaglione Talk to any expert in the AI field, and they’ll tell you that the agentic web is coming. It’s a vision of…

Aaron August 5, 2025

Inside the C-Suite: Anthropologie launches Maeve as a new brand using influencers, TikTok and (of course) Substack

By Sara Jerde Anthropologie’s in-house label Maeve is being spun off into its own, standalone brand. How does a marketing team handle that in 2025?…

Aaron August 4, 2025

Rep. Debbie Wasserman Schultz Remains Divisive Figure Among Progressives and Party Establishment

By Editorialist Team Washington, D.C. – Nearly a decade after her controversial resignation from the Democratic National Committee, Rep. Debbie Wasserman Schultz continues to divide…

Aaron August 4, 2025

How to reduce marketing tool sprawl without losing the functionality you need

By HubSpot Staff Marketing teams today are drowning in software. The 2024 Marketing Technology Landscape revealed a staggering 14,106 martech products available, representing 27.8% growth…

Aaron August 4, 2025

B2B Influencer Marketing Budgets and Best Practices | International Association of Digital Marketing Professionals (IADMP) - Part 30