Always-On Influence: Data and Experts on What Really Works in B2B Marketing

By Lee Odden When it comes to maximizing the impact of partnering with the most trusted voices in your industry, strong relationships are essential for…

Aaron August 13, 2025

The Trade Desk holds its own against Amazon’s growing, but still distant threat

By Krystal Scanlon Related Insights Member Exclusive Ad Tech Briefing: Lines are being drawn in Amazon and Google’s evolving rivalry Subscribe To Read Read More…

Aaron August 13, 2025

From Dentsu to Apollo Partners, the buildout of AI tools and talent at agencies is picking up pace

By Michael Bürgi Whether you’re a large holding company agency or an industrious independent, if you’re not digging deep into the wells of possibility with…

Aaron August 13, 2025

The Walt Disney Company, Grammarly and Intuit Mailchimp are 2025 Digiday Technology Awards winners

By Digiday Awards This year’s Digiday Technology Awards celebrate companies that are embracing AI and automation tools to enhance personalized experiences, enable precise targeting and…

Aaron August 12, 2025

AI avatars are already here, and these are the trends I’m most bullish on

By Adam Biddlecombe As the founder of AI newsletter Mindstream, I’m constantly thinking about scale, especially when it comes to content. For me, video was…

Aaron August 12, 2025

Why Reddit is pivoting from social platform to ‘go-to search engine,’ with COO Jennifer Wong

By Kimeko McCoy Subscribe: Apple Podcasts • Spotify The through lines between search and social are more blurred than ever, and perhaps no platform is…

Aaron August 12, 2025

YouTube’s deliberate pace on scalable creator ads raises eyebrows among marketers

By Alexander Lee As brands increase their spending on scalable creator ads, three marketers say YouTube is lagging behind rival platforms in its implementation of…

Aaron August 12, 2025

Here’s how to prove marketing’s pipeline value & revenue impact to your CFO

By rsukhraj@hubspot.com (Ramona Sukhraj) Chief Financial Officers (CFOs) are wired to want proof, not promises. While we marketers light up at impressions, and engagement —…

Aaron August 11, 2025

Case Study: How Sprinklr and LinkedIn Created Full Funnel Impact with Best Answer Marketing

By Theresa Meis When the economy tightens, brand budgets are often first on the chopping block. Senior marketing leaders understand the value of brand, but…

Aaron August 11, 2025

Media Buying Briefing: AI’s impact on agency compensation is about to get bigger

By Michael Bürgi Generative AI continues to steadily infiltrate more corners of the media business, creating efficiencies and saving time across content, production, research, data…

Aaron August 11, 2025

Always-On Influence: Data and Experts on What Really Works in B2B Marketing | International Association of Digital Marketing Professionals (IADMP) - Part 30