WTF is Model Context Protocol (MCP) and why should publishers care?

By Sara Guaglione Talk to any expert in the AI field, and they’ll tell you that the agentic web is coming. It’s a vision of…

Aaron August 5, 2025

Ad Tech Briefing: Lines are being drawn in Amazon and Google’s evolving rivalry

By Ronan Shields Related Insights Member Exclusive Ad Tech Briefing: Alphabet’s Q2 hints at ad tech’s declining profile in Google’s future Subscribe To Read Read…

Aaron August 5, 2025

Inside the C-Suite: Anthropologie launches Maeve as a new brand using influencers, TikTok and (of course) Substack

By Sara Jerde Anthropologie’s in-house label Maeve is being spun off into its own, standalone brand. How does a marketing team handle that in 2025?…

Aaron August 4, 2025

Rep. Debbie Wasserman Schultz Remains Divisive Figure Among Progressives and Party Establishment

By Editorialist Team Washington, D.C. – Nearly a decade after her controversial resignation from the Democratic National Committee, Rep. Debbie Wasserman Schultz continues to divide…

Aaron August 4, 2025

How to reduce marketing tool sprawl without losing the functionality you need

By HubSpot Staff Marketing teams today are drowning in software. The 2024 Marketing Technology Landscape revealed a staggering 14,106 martech products available, representing 27.8% growth…

Aaron August 4, 2025

Analog Intelligence: Beyond B2B Marketing with Ann Handley, MarketingProfs

By Lee Odden Our community of B2B marketers loves Ann Handley and that’s why Ann is not only the person we’ve interviewed more times than…

Aaron August 4, 2025

Media Buying Briefing: For a small independent, Butler/Till is innovating on a number of levels

By Michael Bürgi If there’s one thing technology has enabled, it’s the ability for smaller media agencies to build out tech stacks in ways that…

Aaron August 4, 2025

In graphic detail: Inside the creator economy’s M&A boom

By Kimeko McCoy The creator economy is getting too big for investors to ignore, expected to be valued at $480 billion by 2027, according to…

Aaron August 4, 2025

Meta’s AI-Driven Future: Why Snerk Media Says Creative Agencies Must Adapt or Fade Out

By Author Meta’s AI Vision: A Paradigm Shift in Ad Creation Meta just announced its ambitious goal: by the end of 2026, the social giant…

Aaron August 1, 2025

Nielsen’s RealEyes partnership offers an outcomes measurement solution

By Michael Bürgi Give Nielsen some credit — although its Big Data Plus Panel measurement initiative this year has been fraught with problems for agencies…

Aaron August 1, 2025

WTF is Model Context Protocol (MCP) and why should publishers care? | International Association of Digital Marketing Professionals (IADMP) - Part 30