How Often Should I Update My Company’s Disaster Recovery Plan?

By Chris Turn Updating your company’s disaster recovery plan (DRP) should be done on a regular basis. It is important to keep the DRP up-to-date…

Aaron August 28, 2023

The 23 Best Graphic Design Portfolios We've Ever Seen, & How to Start Your Own

By Caroline Forsey A great graphic design portfolio can’t move mountains, but it can change your life with a new job or opportunity. AI and…

Aaron August 25, 2023

Why You Need to Create More Landing Pages [Data + Tips]

By pvaughan@hubspot.com (Pamela Vaughan) “I’ve already got some landing pages, so why should you make more?” That sounds almost as crazy as saying the question,…

Aaron August 25, 2023

Elevate B2B Marketing News Weekly Roundup: Marketers Increase Social Spending & LinkedIn Updates Newsletters

By Lane Ellis LinkedIn Updates Newsletter Creation UI, Adds Option to Host Multiple Newsletters Microsoft-owned LinkedIn has developed a more robust editor for creating newsletters…

Aaron August 25, 2023

Publishers still find it challenging to measure readers bypassing their paywalls

By Sara Guaglione Publishers began closing loopholes that allowed people to bypass their paywalls with fervor back in 2019, but it’s still a challenge for…

Aaron August 25, 2023

The week that was in AI: the latest in creating, using and regulating generative AI

By Marty Swant State lawmakers for years have been ahead of Congress in passing data privacy legislation. Will the same happen with generative AI? A…

Aaron August 25, 2023

As National CineMedia comes out of bankruptcy, cinema ad firms try to hold their ground

By Michael Bürgi July may have been a blockbuster month for the movie industry, thanks to the odd-couple pairing of Barbie and Oppenheimer — and…

Aaron August 24, 2023

Media Briefing: Publisher CROs say Q3 ad revenue is pacing up but advertisers are looking past Q4

By Kayleigh Barber This week’s Media Briefing checks in with four media revenue chiefs about how the second half of 2023 is pacing from an…

Aaron August 24, 2023

Infillion is confirmed as MediaMath’s new owner as a familiar face slides back into view

By Ronan Shields Related Insights The Programmatic Marketer MediaMath’s bankruptcy exposes ad tech’s cash flow and credit management challenges MediaMath’s downfall confirms what was already…

Aaron August 23, 2023

Brands and agencies are turning to attention metrics to drive better business outcomes

By Outbrain Gone are the days when viewability sufficed as a primary currency — the unit of value — for buying and selling ads. Instead,…

Aaron August 23, 2023

How Often Should I Update My Company’s Disaster Recovery Plan? | International Association of Digital Marketing Professionals (IADMP) - Part 299