Claire’s builds on Roblox investment with new partnership

By Zofia Zwieglinska This story was first published by Digiday sibling Glossy Claire’s has inked a new partnership with creative gaming studio Super League, as…

Aaron August 23, 2023

Teens prefer YouTube over Twitch for gaming despite the platform’s recent privacy challenges in the spotlight

By Antoinette Siu A recent report said that teens prefer YouTube for gaming content — over other channels like Twitch. The findings come as YouTube…

Aaron August 23, 2023

Retailers are turning to addressable TV to reach consumers ahead of a bumpy shopping season

By DISH Media Dianne Cairoli, retail lead, client vertical sales, DISH Media Retailers are looking to make ad dollars go further, faster. Economic uncertainty and…

Aaron August 22, 2023

20 Creative Interview Questions (With Sample Answers)

By Caroline Forsey As a hiring manager, asking questions like, “What’s the greatest challenge you’ve overcome?” is important to learn about an applicant. But what…

Aaron August 22, 2023

5 Google for Nonprofits Tools That Will Change Your Cause Marketing Forever

By tcorrado@hubspot.com (Taylor Corrado) Google for Nonprofits is a membership program for nonprofits based in the U.S. and U.K. (with country-specific programs). Though it has…

Aaron August 22, 2023

Ad agency Pereira O’Dell budgets for contingencies in clients’ 2024 campaign strategies

By Kayleigh Barber Subscribe: Apple Podcasts • Stitcher • Spotify Rather than relying on the continual quarter-by-quarter or even month-by-month sales cycle trends to guide…

Aaron August 22, 2023

Marketing Briefing: Diversity execs sound off on the current state of DE&I in advertising – a work in progress

By Kimeko McCoy After more than two years of commitments and promises, yet another report from the 4A’s Foundation points out that the ad industry…

Aaron August 22, 2023

21 of the Best Free Google Sheets Templates for 2023

By Caroline Forsey Google Sheets templates help you create better spreadsheets while saving you valuable time. A template knows what you need and offers it…

Aaron August 21, 2023

How to Make a QR Code in 5 Easy Steps

By cwainwright@hubspot.com (Corey Wainwright) From restaurant menus to bathroom stall doors, you can find QR codes just about anywhere these days. In fact, they’ve become…

Aaron August 21, 2023

Turbo-Charge Your Social Media Marketing with Flow Charts

By Full Editorial In today’s competitive digital landscape, standing out amidst a sea of content can be challenging. Social media marketing requires strategy, consistency, and…

Aaron August 21, 2023

Claire’s builds on Roblox investment with new partnership | International Association of Digital Marketing Professionals (IADMP) - Part 297