Why MasterCard is advertising more with Riot Games even as other brands divest from esports

By Alexander Lee Is esports winter real? Not as far as MasterCard is concerned. As other brands threaten to pull away from esports, MasterCard is…

Aaron August 30, 2023

How to Send a Calendar Invite with Google Calendar, Apple Calendar & Outlook

By nshah@hubspot.com (Niti Shah) As a marketer, few things are more frustrating than half the registrants for an event you promoted never showing up. Fortunately,…

Aaron August 29, 2023

LivePerson, Virgin Media, Papercup and Seismic are 2023 Digiday Technology Awards winners

By Digiday Awards The full roster of 2023 Digiday Technology Awards winners highlighted how companies are adopting new technologies in pursuit of highly effective personalization…

Aaron August 29, 2023

Peptides: What Are They and How Do They Help Your Skin

By Chris Turn When it comes to skincare ingredients that promise youthful, radiant skin, peptides are making a big buzz. You might have heard about…

Aaron August 29, 2023

Transforming the Marketing Landscape with Generative AI

By Adam Generative AI is poised to inflict massive changes upon the marketing industry. It has the unique ability to generate content in the form…

Aaron August 29, 2023

Five Things You Need to Create a Successful Career as an Influencer Marketing Manager

By Sitetrail Research Team In the dynamic world of digital marketing, the role of an Influencer Marketing Manager has emerged as a powerful catalyst for…

Aaron August 29, 2023

Twitter Suffers Outage In U.S. Affecting Web Users

By Adam Elon Musk is seen behind the new Twitter logo rebranded to X, displayed on a mobile device. … [+]This illustration will be taken…

Aaron August 29, 2023

How publishers like The Marshall Project and The Markup are testing generative AI in their newsrooms

By Sara Guaglione Publishers including The Marshall Project and The Markup shared how reporters are using generative artificial intelligence in their newsrooms in their reporting…

Aaron August 29, 2023

How will MediaMath’s new owners Infillion chart the long road ahead after its $22 million acquisition?

By Ronan Shields MediaMath, widely regarded as the industry’s first demand-side platform, has a new owner: Infillion. Why it has a new owner, however, remains…

Aaron August 29, 2023

Twitter Users Falsely Say Jacksonville Shooter Manifesto Was Released

By Adam The Dollar General Store where three people had been shot the day prior. … [+](Photo by Sean Rayford/Getty Images) August 27, 2023, in…

Aaron August 28, 2023

Why MasterCard is advertising more with Riot Games even as other brands divest from esports | International Association of Digital Marketing Professionals (IADMP) - Part 293