By Michael Bürgi Whether you’re a large holding company agency or an industrious independent, if you’re not digging deep into the wells of possibility with…
By Digiday Awards This year’s Digiday Technology Awards celebrate companies that are embracing AI and automation tools to enhance personalized experiences, enable precise targeting and…
By Adam Biddlecombe As the founder of AI newsletter Mindstream, I’m constantly thinking about scale, especially when it comes to content. For me, video was…
By Alexander Lee As brands increase their spending on scalable creator ads, three marketers say YouTube is lagging behind rival platforms in its implementation of…
By Kimeko McCoy Subscribe: Apple Podcasts • Spotify The through lines between search and social are more blurred than ever, and perhaps no platform is…
By rsukhraj@hubspot.com (Ramona Sukhraj) Chief Financial Officers (CFOs) are wired to want proof, not promises. While we marketers light up at impressions, and engagement —…
By Theresa Meis When the economy tightens, brand budgets are often first on the chopping block. Senior marketing leaders understand the value of brand, but…
By Michael Bürgi Generative AI continues to steadily infiltrate more corners of the media business, creating efficiencies and saving time across content, production, research, data…
By Alexander Lee As brands more closely monitor the performance of their influencer marketing spend, live shopping companies are seeing a significant uptick in business.…
By Editorialist Team Jamie Cashion’s life has been anything but ordinary. Once a teenager who nearly lost his life in a catastrophic fire, Jamie Cashion…
