By Kimeko McCoy The industry has moved functions in-house, establishing playbooks from everything from social to programmatic media buying. But brands are not using the…

By News Right Now Shopping mall renovations often generate massive amounts of waste. Between dismantled storefronts, old fixtures, packaging materials, and construction debris, mall owners…

By Michael Bürgi Consolidation among media agencies large and small has been widely expected since Omnicom proposed acquiring Interpublic Group last December. To a large…

By Kimeko McCoy Subscribe: Apple Podcasts • Spotify Kristi Argyilan has spent the last decade building out retail media businesses at the likes of Target,…

By Alexander Lee For creators, AI is less about hype and more about savings: cutting out the need to hire extra support they may have…

By Kimeko McCoy The promise of generative AI was to make marketing faster and cheaper, optimizing everything from media operations to creative. But in Silicon…

By Sam Bradley As users adopt AI search tools like Google’s AI Overviews or ChatGPT in lieu of traditional search engines, clients are worried about…