Ignoring political noise, TikTok works to shore up place in organic social hierarchy
By Sam Bradley Although the chance of a TikTok shutdown has a minority of marketers worried about their time and cash investments there, it’s still…
By Sam Bradley Although the chance of a TikTok shutdown has a minority of marketers worried about their time and cash investments there, it’s still…
By Sam Bradley As consumers shift the way they seek out information on the web thanks to AI, marketers and media agencies are beginning to…
By Mitchell Parton This article was first published by Digiday sibling Modern Retail. Target has named its next CEO. Unsurprisingly, it’s Michael Fiddelke. Fiddelke, Target’s…
By Kimeko McCoy The industry has moved functions in-house, establishing playbooks from everything from social to programmatic media buying. But brands are not using the…
By Sam Bradley Kellanova — the owner of Kellogg’s, Pringles and Pop-Tarts — is the latest firm to turn to AI tech to tune up its creative…
By News Right Now Shopping mall renovations often generate massive amounts of waste. Between dismantled storefronts, old fixtures, packaging materials, and construction debris, mall owners…
By Michael Bürgi Consolidation among media agencies large and small has been widely expected since Omnicom proposed acquiring Interpublic Group last December. To a large…
By Alexander Lee For creators, AI is less about hype and more about savings: cutting out the need to hire extra support they may have…
By Kimeko McCoy Subscribe: Apple Podcasts • Spotify Kristi Argyilan has spent the last decade building out retail media businesses at the likes of Target,…
By Editorialist Team The landscape of online visibility is undergoing a dramatic transformation. Traditional search engine optimization is no longer enough for businesses to maintain…