By Marty Swant Data and oil have often been compared in the internet economy, but the commodities now share a new parallel this week as…

By Marketecture Produced in partnership with Marketecture The following article highlights an interview between Samantha Jacobson, Chief Strategy Officer of The Trade Desk, and Ari…

By Amply Globally, the publishing industry is contending with diminishing revenues. With a recent report from intelligence provider WARC finding that global advertising revenue for…

By Kayleigh Barber This week’s Media Briefing takes a look at the top trends and topics that are expected to be discussed on stage at…

By Catherine Wolf Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Welcome to the Digiday+ Research Briefing,…

By Mutinex In the world of consumer packaged goods, the role of marketing is considered alongside many other factors, including price and distribution. Even the…

By Doug Brown The days of solely relying on traditional marketing methods are fading, and companies within the machinery sector are increasingly recognizing the value…

By Ronan Shields The debate sparked by Adalytics Research’s investigations into the transparency of media buys on YouTube has seen its parent company Google vehemently…