Behind Kellanova’s AI-powered push to improve creative and alter agency fees

By Sam Bradley Kellanova — the owner of Kellogg’s, Pringles and Pop-Tarts — is the latest firm to turn to AI tech to tune up its creative…

Aaron August 20, 2025

Eco-Friendly Bulk Trash Pickup for Shopping Mall Renovations

By News Right Now Shopping mall renovations often generate massive amounts of waste. Between dismantled storefronts, old fixtures, packaging materials, and construction debris, mall owners…

Aaron August 19, 2025

Two agencies merge with PE help to grab a larger share of a maturing marketplace

By Michael Bürgi Consolidation among media agencies large and small has been widely expected since Omnicom proposed acquiring Interpublic Group last December. To a large…

Aaron August 19, 2025

From Target to Uber: Kristi Argyilan reflects on the retail media evolution and its uncertain future

By Kimeko McCoy Subscribe: Apple Podcasts • Spotify Kristi Argyilan has spent the last decade building out retail media businesses at the likes of Target,…

Aaron August 19, 2025

Creators hire AI like interns as they look to save costs on the creative process

By Alexander Lee For creators, AI is less about hype and more about savings: cutting out the need to hire extra support they may have…

Aaron August 19, 2025

How LLM Surge Is Helping SaaS Founders Stay Visible in an AI-First World

By Editorialist Team The landscape of online visibility is undergoing a dramatic transformation. Traditional search engine optimization is no longer enough for businesses to maintain…

Aaron August 18, 2025

Here’s why your next newsletter isn’t going to spam

By lbrowning@hubspot.com (Laura M. Browning) At my last job I was tasked with launching a newsletter, and was suddenly faced with a bunch of unfamiliar…

Aaron August 18, 2025

Why B2B Marketing Feels Harder Than Ever – And the Playbook to Bring Order to the Chaos

By Lee Odden There’s a lot of metaphors to represent what B2B marketing leaders are dealing with in the current environment, but feeing like you’re…

Aaron August 18, 2025

Why generative AI can’t seem to help marketers build their brands

By Kimeko McCoy The promise of generative AI was to make marketing faster and cheaper, optimizing everything from media operations to creative. But in Silicon…

Aaron August 18, 2025

Media Buying Briefing: Havas joins race to find answers to clients’ zero-click search queries

By Sam Bradley As users adopt AI search tools like Google’s AI Overviews or ChatGPT in lieu of traditional search engines, clients are worried about…

Aaron August 18, 2025

Behind Kellanova’s AI-powered push to improve creative and alter agency fees | International Association of Digital Marketing Professionals (IADMP) - Part 28