Beyond the Highway: A Social Media Guide for Marketing Tank Trailers

By Full Editorial Social media marketing can feel like a world built for flashy consumer brands. It’s easy to see how a new sneaker or…

Aaron August 26, 2025

Voice is the new logo: Why your brand’s tone matters more than ever

By Heike Young A few years ago, I was in charge of presenting a big marketing strategy deck to a senior executive. My team and…

Aaron August 26, 2025

Is AI undermining agencies’ client relationships or reinforcing agencies’ roles?

By Tim Peterson Subscribe: Apple Podcasts • Spotify AI is the latest frenemy for ad agencies. On the one hand, generative AI technologies can make…

Aaron August 26, 2025

How Perplexity’s new revenue model works, according to its head of publisher partnerships

By Sara Guaglione Perplexity is opening up a pool of $42.5 million to publishers. As part of a new subscription model called Comet Plus, publishers…

Aaron August 26, 2025

From Data Overload to Data-Informed: Solving Content Blind Spots with Best Answer Marketing

By Lee Odden With too many choices and not enough trust, the new reality of AI-powered search, and the long tail of content discovery means…

Aaron August 25, 2025

What Blue Apron’s move to in-house its influencer marketing strategy says about the creator economy

By Kimeko McCoy As if anyone needed yet another sign that the creator economy has become a core part of any marketing strategy, meal kit…

Aaron August 25, 2025

Media Buying Briefing: When EQ is just as important as IQ in helping clients grow

By Michael Bürgi John Connors, CEO and founder of Boathouse, has spent the last 25 years zagging while most independents zig. And for the most…

Aaron August 25, 2025

Polychain and Olaf Control It All: $YZY Token, Ye Pay, YZY Card, and Website Development

By Editorialist Team The cryptocurrency market is filled with speculation, hype, and short-lived projects. But every once in a while, a launch comes along that…

Aaron August 25, 2025

Research reveals the most dangerous Canadian provinces to work in

By Headlines Team A new study has revealed the Canadian provinces that are the most dangerous to work in. Alberta Personal Injury Lawyers, Preszler Injury…

Aaron August 22, 2025

Walmart finds its cushion in advertising as tariffs bite

By Seb Joseph Walmart has a plan to stay profitable as President Donald Trump’s tariffs push up costs. It’s called advertising. In the second quarter,…

Aaron August 22, 2025

Beyond the Highway: A Social Media Guide for Marketing Tank Trailers | International Association of Digital Marketing Professionals (IADMP) - Part 28