How to Design a Logo [Step-by-Step Guide]

By rachel@chooseimpulse.com (Rachel Begg) A great logo is instantly recognizable, memorable, and closely connected to your brand’s core values and ideas. Think of iconic logos…

Aaron October 13, 2023

Elevate B2B Marketing News Weekly Roundup: Google Core Update and Demand Gen Campaigns, Adobe AI Editing Tool & B2B Social Media Sweet Spots

By Katelyn Drake Google Rolls Out Demand Gen Campaigns Google has unveiled a new “Demand Gen” campaign type, designed to engage potential customers in the…

Aaron October 13, 2023

How publishers are trying to cover their assets when using AI tools in sales

By Kayleigh Barber Publishers like BDG, BuzzFeed and Trusted Media Brands are starting to use generative AI technology in their sales operations to reduce the…

Aaron October 13, 2023

Google’s ‘unique’ status in the advertising paradigm emerges as its DOJ battles continue

By Ronan Shields The Justice Department’s antitrust battle with Google is nearing its halfway point, and this week, Justice Amit P. Mehta’s D.C. courtroom heard…

Aaron October 13, 2023

How audience-based DSPs are offering marketers improved performance and future-forward approaches

By Marketecture Produced in partnership with Marketecture The following article highlights an interview between Tim Vanderhook, co-founder and CEO at Viant and Ari Paparo, founder…

Aaron October 12, 2023

Media Briefing: How Axios, Bloomberg and Semafor grew their events revenue in 2023

By Kayleigh Barber This week’s Media Briefing looks at how professional publishers increased their events revenue between 48-60% this year, despite a dreary ad market.…

Aaron October 12, 2023

What if… Google loses its antitrust battle with the DOJ over its search market dominance?

By Ronan Shields Since the Google antitrust trial began Sept. 12 — exactly a month ago today — a range of testimonies have painted a…

Aaron October 12, 2023

Could Gaza Conflict Turn X/Twitter Users To Meta’s Threads?

By Adam Meta’s Threads app has struggled to gain market share from its larger rival, X, despite a promising launch that quickly garnered 100 million…

Aaron October 11, 2023

Maybelline aumenta su inversión en Reddit para promocionar su SuperStay Powder Foundation

By Emma Sandler Esta historia fue reportada por primera vez en Glossy, una publicación hermana de Digiday en Español. Cuando Maybelline quiso promocionar su base…

Aaron October 11, 2023

Media companies need data collaboration platforms to drive growth, not just data clean rooms

By Optable As competition increases in media, many companies are grappling with the pressure to create revenue growth and find savings within their operations at…

Aaron October 11, 2023

How to Design a Logo [Step-by-Step Guide] | International Association of Digital Marketing Professionals (IADMP) - Part 276