How to Create a Segment in Google Analytics

By Toloupe Alabi Gathering insights isn’t enough. To truly harness the power of the data of your Google Analytics dashboard, you need to leverage segmentation…

Aaron October 24, 2023

Top 15 Ecommerce Platforms of 2023: Find the Best One for Your Business

By Daniel Doan Today’s businesses need a reliable ecommerce platform to expand their online presence. Luckily, organizations can simplify operations, provide seamless shopping experiences, and…

Aaron October 24, 2023

Why Bleacher Report’s Bennett Spector is going all-in on live video

By Kayleigh Barber Subscribe: Apple Podcasts • Stitcher • Spotify Sports media was built on live coverage of games, but younger generations are increasingly less…

Aaron October 24, 2023

Why executives at Esports Business Summit are (still) bullish on competitive gaming

By Alexander Lee At this week’s Esports Business and Gaming Summit, executives at some of the industry’s leading companies remain confident about the future of…

Aaron October 24, 2023

Kurt Geiger abrirá sus primeras tiendas en México mientras planea su expansión en Latinoamérica

By Julia Waldow Esta historia fue reportada por primera vez en Modern Retail una publicación hermana de Digiday en Español. La marca de moda Kurt Geiger, con…

Aaron October 23, 2023

How advertisers are accelerating DCO with AI and new workflows

By Clinch For many advertisers and agencies, the most challenging part of a marketing campaign can be simply getting started. Working from a creative brief…

Aaron October 23, 2023

Why brand safety and suitability are no longer at odds with news monetization

By Seedtag Tina Iannacchino, senior director, publisher partnerships U.S., Seedtag News publishers have long based their business models on a core value proposition: audiences came…

Aaron October 23, 2023

Are Virtual Influencers the Future of Marketing, or Untrustworthy Advertising (Top 15 Virtual Influencers)

By Caroline Forsey Just last week, I purchased a yoga mat after seeing a sponsored post on Instagram from fitness influencer Cassey Ho. Ho commands…

Aaron October 23, 2023

Is Threads losing steam? [New Research]

By fneedle@hubspot.com (Flori Needle) Threads, Instagram’s text-based conversation app, launched in July 2023 and reached 100 million active users within ten days. It grew five…

Aaron October 23, 2023

Today’s Top B2B Inbound Marketing Challenges

By Harry Mackin In 2023, B2B inbound marketing is more important than ever. While web traffic and email open rates across industries have both been…

Aaron October 23, 2023

How to Create a Segment in Google Analytics | International Association of Digital Marketing Professionals (IADMP) - Part 271