Dove impulsa a las latinas a ser auténticas rompiendo estereotipos de belleza capilar

By Denny Alfonso Unilever hace énfasis en interactuar con los consumidores latinos durante todo el año, un gran porcentaje de ellos son las mujeres hispanas…

Aaron November 3, 2023

Can Artificial Intelligence Write Better Email Subject Lines Than Humans?

By paul@pr2020.com (Paul Roetzer) Can AI write a better subject line than an actual person? Probably. Brands like JOANN have had a 10% increase in…

Aaron November 3, 2023

Marketing Reporting Examples: How to Build and Analyze Marketing Reports

By adecker@hubspot.com (Allie Decker) As a marketer, I make crucial daily decisions that can impact the company I work for. Using my best judgment, I…

Aaron November 3, 2023

Elevate B2B Marketing News Weekly Roundup: B2B Buyer Trust Data, LinkedIn Tops 1 Billion Users, & Google’s $2B AI Investment

By Lane Ellis What Makes B2B Tech Buyers Distrust Brands? [Report] 42 percent of B2B technology buying decision-makers have said that providing case studies was…

Aaron November 3, 2023

Google uses public safety argument to deflect competition criticisms

By Ronan Shields Google’s advertising empire (both in search and online display advertising) is under fire on several fronts, and in this week’s proceedings, the…

Aaron November 3, 2023

‘I felt like I had committed a crime’: Confessions of a social media lead on negative press and burner accounts

By Julian Cannon Social media management requires navigating the constantly vigilant eyes of the digital world. The task often involves monitoring brand mentions, comments and…

Aaron November 3, 2023

How publishers are turning conversions into loyal subscribers and reducing churn

By Piano For publishers, winning subscribers is only the start of the journey. Long-term revenue relies on moving from pure acquisition — getting as many…

Aaron November 2, 2023

Media Briefing: Publishers are counting down to the end of Q4

By Kayleigh Barber In this week’s Media Briefing, media execs air their frustrations with the fourth quarter, which is once again, lacking in luster. Publishers…

Aaron November 2, 2023

WTF is influencer allowlisting?

By Kimeko McCoy Influencer marketing is on track to go from a nicety to a necessity as advertisers look to stand out in an increasingly…

Aaron November 2, 2023

La incubadora de marcas de influencers FounderSix consigue 12 millones de dólares de financiación

By Emma Sandler Esta historia fue reportada por primera vez en Glossy, una publicación hermana de Digiday en Español. La incubadora de marcas de belleza FounderSix…

Aaron November 2, 2023

Dove impulsa a las latinas a ser auténticas rompiendo estereotipos de belleza capilar | International Association of Digital Marketing Professionals (IADMP) - Part 266