By Sara Guaglione There’s nothing new about news publishers lamenting about advertisers’ keyword blocklists and third-party verification firms flagging their content for not being brand-safe.…
By Seb Joseph For ad tech bosses eyeing a partnership with Netflix, it might be wise to prepare for a bit more waiting. Despite Microsoft…
By Denny Alfonso Los intentos de las grandes compañías automotrices por llegar a los consumidores hispanos en Estados Unidos son resultado del acelerado crecimiento de…
By Google Privacy Sandbox While publishers have been preparing for the deprecation of third-party cookies for years, many continue to rely on them, even as…
By Bango Anil Malhotra, co-founder and Chief Marketing Officer, Bango The subscription economy is forecast to be worth $600 billion by 2026, made up of…
By Evelyn Taylor User-generated content (UGC) has become increasingly important over the past few years. In fact, in a recent HubSpot survey of 500+ marketers…
By Art Allen Every marketing strategy should include determining the best way to narrow down the total addressable market (TAM) for that particular campaign. Audience…
By Marty Swant As companies look to mitigate racial bias in AI, one startup is looking to fix the problem by building a new model…
By Alexander Lee Artificial intelligence is improving every aspect of the game development process, all the way down to user acquisition. For years, mobile game…
By Adam Getty Images The initiative, which was rumored to have been in development for over a year, appears to have started rolling out lately,…
