Amazon reverses its Google Shopping retreat, making life harder for performance buyers

By Sam Bradley The sunny days are turning colder, the kids are headed back to school, and Amazon appears to have concluded its market-quaking pause…

Aaron August 29, 2025

Platform and agency execs recommended must-reads to unwind during busy periods

By Krystal Scanlon As the summer draws to a close, it’s safe to say it hasn’t been a quiet one. From CEO departures, trials and…

Aaron August 29, 2025

USA Music Is A Music Marketing Agency That Focuses On Authentic Instagram Growth For Musicians and Artists

By Editorialist Team The music marketing industry has become saturated with agencies promising overnight success through inflated follower counts and artificial engagement metrics. Against this…

Aaron August 29, 2025

The state of local streaming TV

By Amazon Ads This State of the Industry Report, sponsored by Amazon Ads, explores how brands and agencies are utilizing local streaming TV advertising, the…

Aaron August 28, 2025

Protected: Why B2B marketers should be taking a page from the publisher playbook

By Ceros This content is password protected. To view it please enter your password below: Password: Continue reading this article on digiday.com. Sign up for…

Aaron August 28, 2025

Media Briefing: Here are the hurdles to Perplexity’s pitch as the publisher-friendly LLM

By Sara Guaglione This week’s Media Briefing looks at Perplexity’s latest publisher revenue share model, and why despite the opportunity the AI startup company has…

Aaron August 28, 2025

Confessions: How an indie agency’s over-reliance on AI drove it out of business

By Sam Bradley Despite success stories at Unilever and Kellanova, skepticism about generative AI is mounting across the wider business world. An MIT study published…

Aaron August 28, 2025

How Shockwave Solutions Fixed Ops to Drop CAC and Raise LTV in 60 Days

By Elena Caldwell When performance dips, many founders default to blaming marketing. Campaigns, ad spend, and funnel tactics often take the heat when customer acquisition…

Aaron August 27, 2025

Alphabet Soup: 75 B2B Marketing Acronyms Defined

By Lee Odden I’m not sure of the source, but there’s a common saying in our industry that no one dreams of becoming a B2B…

Aaron August 27, 2025

Why Ace Hardware believes its RMN can be a late-stage competitor — without ‘homegrowing anything’

By Kimeko McCoy It’s apparently never too late to launch a retail media network — at least that’s the approach Ace Hardware has taken. Last…

Aaron August 27, 2025

Amazon reverses its Google Shopping retreat, making life harder for performance buyers | International Association of Digital Marketing Professionals (IADMP) - Part 26