Forget about the tech, OpenAI and Perplexity are brands too

By Krystal Scanlon AI companies keep forgetting they’re brands — and it’s costing them. A week apart, OpenAI and Perplexity reminded everyone that in 2025,…

Aaron August 15, 2025

Why composability matters as much as coverage for consolidating the identity stack

By Adstra Drew Mader, director, account management, Adstra After years of fragmentation, companies across the marketing and media industry are rethinking the way they manage…

Aaron August 14, 2025

How marketers enhance cross-functional collaboration and avoid campaign misalignment

By Wrike Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.…

Aaron August 14, 2025

“Start Now, Perfect Later”: How Shalom Lamm Proved You Don’t Need It All Figured Out

By Digital Editor There’s a myth quietly sabotaging thousands of aspiring entrepreneurs before they even begin. It whispers, “You’re not ready yet. You need a…

Aaron August 14, 2025

Tariff whiplash throws a wrench in brands’ supply chain diversification plans

By Allison Smith This story was originally published on sister site, Modern Retail. Jimmy Zollo, the co-founder of Joe & Bella, thought India could be…

Aaron August 14, 2025

The Rundown: Ad tech’s Q2 report card

By Digiday Editors The shifting tectonic plates of the internet have focused attention on the leading publicly listed ad tech companies, with the fortunes of…

Aaron August 14, 2025

Building video strategies beyond CTV

By PadSquad Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.…

Aaron August 13, 2025

How to use AI tools in your Instagram strategy: Tips from HubSpot’s global head of brand marketing

By arigby@hubspot.com (Amy Rigby) For anyone struggling with using AI in Instagram marketing, now is definitely the time to learn. Nearly half of the marketers…

Aaron August 13, 2025

Always-On Influence: Data and Experts on What Really Works in B2B Marketing

By Lee Odden When it comes to maximizing the impact of partnering with the most trusted voices in your industry, strong relationships are essential for…

Aaron August 13, 2025

The Trade Desk holds its own against Amazon’s growing, but still distant threat

By Krystal Scanlon Related Insights Member Exclusive Ad Tech Briefing: Lines are being drawn in Amazon and Google’s evolving rivalry Subscribe To Read Read More…

Aaron August 13, 2025

Forget about the tech, OpenAI and Perplexity are brands too | International Association of Digital Marketing Professionals (IADMP) - Part 26