The Top Goals of Marketing Leaders in 2023 [New Data + Expert Insights from Uber, Dropbox, and ClickUp]

By Caroline Forsey To effectively lead a marketing team, you must know your top goals. Whether your goal is to increase revenue or improve your…

Aaron November 27, 2023

Integral AI: 10+ Expert Insights On GenAI’s Ascent in B2B Influencer Marketing in 2024

By Lane Ellis 2024 will see generative AI touching more areas of our lives, but where will it have the most profound impact within B2B…

Aaron November 27, 2023

AI Briefing: With OpenAI in the spotlight, others release their own new AI models

By Marty Swant Although last week was largely overshadowed by all the drama around OpenAI, it was also a big week for some of the…

Aaron November 27, 2023

The Children’s Place hopes celebs’ star power will help boost brand awareness

By Kimeko McCoy The Children’s Place, a kids clothing brand, is overhauling its marketing strategy to become less dependent on in-store window ads and shifting…

Aaron November 27, 2023

Making the Most of Electronic Resumes (Pro Tips and Tricks)

By Sam Lauron I’ve submitted hundreds of electronic resumes throughout my career. These digital job applications hold so much weight in the job search process.…

Aaron November 24, 2023

Elevate B2B Marketing News Weekly Roundup: B2B Performance Branding, Rising MarTech Spend, & Meta’s New AI Tools

By Lane Ellis The Vast Majority of CMOs Expect Their MarTech Spend to Grow 2023 marketing technology spending represented some 30 percent of overall marketing…

Aaron November 24, 2023

As Lyft builds its ad business, here’s why the ride share company views its offering as ‘digital retail’

By Kristina Monllos If you took a Lyft earlier this month, you might’ve seen a Trolls character rather than an animated car make its way…

Aaron November 24, 2023

Political discord an ongoing challenge in workplaces — especially for Gen Z

By Hailey Mensik This story was first published by Digiday sibling WorkLife Talking about politics at work was once taboo, but now it’s commonplace. And that…

Aaron November 24, 2023

Gratitude in Growth: Celebrating a Year of Transformation at TopRank Marketing

By Katelyn Drake A Thanksgiving Ode to B2B Marketing In this season of thanks, we pause and reflect, On journeys in marketing, with due respect.…

Aaron November 23, 2023

The 7 Features of Highly Effective B2B Influencer Marketing Programs

By Joshua Nite B2B influencer marketing is having a moment. Our 2023 B2B Influencer Marketing Report found that 85% of B2B marketers have influencers in…

Aaron November 22, 2023

The Top Goals of Marketing Leaders in 2023 [New Data + Expert Insights from Uber, Dropbox, and ClickUp] | International Association of Digital Marketing Professionals (IADMP) - Part 257