By Ronan Shields Marketers’ media-buying teams can realize a collective cost-saving of $22 billion by streamlining their programmatic ad buys for the open web to…

By Kristina Monllos If you spend any time on a platform like TikTok or Instagram Reels, it won’t take long to see an influencer talk…

By Kimeko McCoy Subscribe: Apple Podcasts • Stitcher • Spotify Big advertisers are seemingly ready to abandon X (formerly Twitter) for good this time thanks…

By Katelyn Drake As we approach 2024, content marketing is rapidly evolving. Shaped by a blend of technological advancements, changing consumer behaviors, and a greater…

By Rami El-Abidin Facebook is home to nearly 2 billion monthly active users, so it’s safe to say that having a compelling Facebook Business Page…

By Marty Swant All the AI hype has made its way into the app stores. Last week, Apple and Google unveiled their lists for the…

By Digiday Editors The 2019 series “Valley of the Boom” portrays the heady days of the mid-to-late 1990s, an era that bore witness to the…