Protected: Why B2B marketers should be taking a page from the publisher playbook
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By Sam Bradley Despite success stories at Unilever and Kellanova, skepticism about generative AI is mounting across the wider business world. An MIT study published…
By Sara Guaglione This week’s Media Briefing looks at Perplexity’s latest publisher revenue share model, and why despite the opportunity the AI startup company has…
By Elena Caldwell When performance dips, many founders default to blaming marketing. Campaigns, ad spend, and funnel tactics often take the heat when customer acquisition…
By Lee Odden I’m not sure of the source, but there’s a common saying in our industry that no one dreams of becoming a B2B…
By Kimeko McCoy It’s apparently never too late to launch a retail media network — at least that’s the approach Ace Hardware has taken. Last…
By Seb Joseph In ad tech, labels aren’t just cosmetic. They define how the market sees itself. The Trade Desk’s latest turn shows just how…
By cdelprincipe@hubspot.com (Curt del Principe) There are some lessons you only learn when life hits you hard. This week’s master stared down the loss of…
By Marigold This State of the Industry Report, in partnership with Marigold, shares how publishers and media companies are growing their subscriber bases, from the…
By Headlines Team Truck collisions are among the most severe types of motor vehicle accidents due to the massive size and weight of commercial trucks.…