By Michael Bürgi Consolidation among media agencies large and small has been widely expected since Omnicom proposed acquiring Interpublic Group last December. To a large…
By Kimeko McCoy Subscribe: Apple Podcasts • Spotify Kristi Argyilan has spent the last decade building out retail media businesses at the likes of Target,…
By Alexander Lee For creators, AI is less about hype and more about savings: cutting out the need to hire extra support they may have…
By Editorialist Team The landscape of online visibility is undergoing a dramatic transformation. Traditional search engine optimization is no longer enough for businesses to maintain…
By lbrowning@hubspot.com (Laura M. Browning) At my last job I was tasked with launching a newsletter, and was suddenly faced with a bunch of unfamiliar…
By Lee Odden There’s a lot of metaphors to represent what B2B marketing leaders are dealing with in the current environment, but feeing like you’re…
By Kimeko McCoy The promise of generative AI was to make marketing faster and cheaper, optimizing everything from media operations to creative. But in Silicon…
By Sam Bradley As users adopt AI search tools like Google’s AI Overviews or ChatGPT in lieu of traditional search engines, clients are worried about…
By ttaylor@hubspot.com (Tristen Taylor) Most companies calculate their If you‘re a CFO, VP of Growth, or financial decision-maker responsible for economics, this guide will show…
By Krystal Scanlon AI companies keep forgetting they’re brands — and it’s costing them. A week apart, OpenAI and Perplexity reminded everyone that in 2025,…
