Focus on Talent: 25 B2B Influencer Marketing Experts To Follow In 2024

By Lane Ellis Who are some of the top B2B influencer marketing experts to learn from and follow as we head into 2024? Hot on…

Aaron December 6, 2023

VideoAmp touts its commingled ID solution as a step forward in a cookie-less world

By Michael Bürgi Much like a band that just stopped playing but most of the audience already left a long time ago, Google’s looming banishment…

Aaron December 6, 2023

‘We have to test or you’re dead next year’: Overheard at the Digiday Programmatic Marketing Summit

By Kayleigh Barber Despite the fact that marketers will (allegedly) come face-to-face with Google’s deadline for removing third-party cookies by the end of next year,…

Aaron December 6, 2023

How to Get and Give LinkedIn Endorsements

By Jenny Romanchuk LinkedIn profiles are the new resumes. LinkedIn shows your skills, featured projects, recommendations, and certifications, to name a few. So, you certainly…

Aaron December 5, 2023

Why AI, revenue diversification and ad spend are the defining 2024 trends for media companies

By BlueConic Will Barker, manager, strategic customer success, BlueConic The media and publishing industry is constantly evolving. With this, it’s often difficult to keep up…

Aaron December 5, 2023

8 Holiday Gifts for the Content Creator in Your Life

By esantiago@hubspot.com (Erica Santiago) Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you’re a…

Aaron December 5, 2023

8 Holiday Gifts for the Content Creator in Your Life

By esantiago@hubspot.com (Erica Santiago) Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you’re a…

Aaron December 5, 2023

Strategic Insights: How NetReputation Transforms Online Reviews

By Sitetrail Research Team NetReputation’s Pioneering ORM Services NetReputation, a leading figure in the online reputation management (ORM) industry, has become synonymous with excellence and…

Aaron December 5, 2023

The Rundown: How brands can cut programmatic wastage

By Ronan Shields Marketers’ media-buying teams can realize a collective cost-saving of $22 billion by streamlining their programmatic ad buys for the open web to…

Aaron December 5, 2023

Marketing Briefing: How the meaning of ‘viral’ has changed with social media fragmentation, overuse of the word

By Kristina Monllos If you spend any time on a platform like TikTok or Instagram Reels, it won’t take long to see an influencer talk…

Aaron December 5, 2023

Focus on Talent: 25 B2B Influencer Marketing Experts To Follow In 2024 | International Association of Digital Marketing Professionals (IADMP) - Part 249