What Is Retargeting? How To Set Up an Ad Retargeting Campaign

By Kayla Carmicheal In college, I took an advertising class. It taught me what I needed to know about traditional advertising, but the social media…

Aaron January 10, 2024

What Marketers Need to Know About the Latest Google Algorithm Update

By Jane Bartel When it comes to search, Google is the primary gatekeeper between your content and your potential buyers. As of last year, nearly…

Aaron January 10, 2024

Types of Home Loans: Unveiling the Differences Between Conventional and Refinance Options

By Sitetrail Research Team In the ever-evolving world of home financing, understanding the nuances between various loan options is crucial for making informed decisions. Among…

Aaron January 10, 2024

Is a Catastrophic Housing Meltdown Looming in 2024? Unveiling the Truth Behind Market Forecasts

By Sitetrail Research Team In the realm of real estate and economic discourse, 2024 stands as a year of pivotal importance. The housing market, a…

Aaron January 10, 2024

Future of TV Briefing: Where YouTube stands in the 2024 streaming ad war

By Tim Peterson This week’s Future of TV Briefing looks at how agency executives appraise YouTube’s position against ad-supported rivals such as Hulu and soon…

Aaron January 10, 2024

Digiday+ Research: Publishers’ revenues fell short of expectations in 2023, but most see growth ahead in 2024

By Julia Tabisz Half of publishers expected revenues to increase last year, but it turns out only about a third of publishers saw revenue growth…

Aaron January 10, 2024

Resumen del CES: Los equipos de ventas de los medios acuden a CES para conocer el mercado publicitario de 2024

By Digiday Editors En un mercado publicitario en el que persiste la incertidumbre, los responsables de ventas de los medios esperan que el CES les…

Aaron January 9, 2024

How Nationwide is navigating the short-form video boom

By Kimeko McCoy In light of the short-form video boom ushered by TikTok, Nationwide is investing in its online video strategy, testing TikTok competitor YouTube…

Aaron January 9, 2024

Reddit’s aspirations to lead ‘contextual and interest-based advertising’: How the platform is gearing up for 2024

By Krystal Scanlon In 2023, Reddit laid significant groundwork for its ads business. This included focusing on commerce and performance enhancements and setting the stage…

Aaron January 9, 2024

Como afrontan CES los veteranos del sector

By Seb Joseph Sumérgase en el CES con nuestra guía para veteranos. Novato o profesional experimentado, hemos destilado lo esencial para impulsar su paseo. Navegue…

Aaron January 8, 2024

What Is Retargeting? How To Set Up an Ad Retargeting Campaign | International Association of Digital Marketing Professionals (IADMP) - Part 232