Media Buying Briefing: Exploring the many ways creative and media are coming back together
By Michael Bürgi You’ve probably heard this before: The best creative in the world will have little impact if it’s not in the appropriate media…
By Michael Bürgi You’ve probably heard this before: The best creative in the world will have little impact if it’s not in the appropriate media…
By Seb Joseph Sanofi is playing eco-detective to sniff out just how green its advertising really is. And no, this doesn’t sound like the usual…
By Aaron Watson Embarking on a long-distance RV road trip is a dream for many adventure seekers, providing the perfect blend of freedom, flexibility, and…
By Doug Brown Discovering SMT Capital: A Deep Dive Into a Versatile Trading Platform What is SMT Capital? SMT Capital is a well-established online trading…
By Andie Understanding the concept of property taxes can be quite confusing, especially with terms like “capped value”. To give a brief explanation, capped value…
By Andie Welcome to a world where the ocean isn’t just a body of water but a platform for fun, adventure, and social exploration. In…
By esantiago@hubspot.com (Erica Santiago) When I started my content creation journey, one of my friends said over brunch, “Erica is officially in her influencer era.”…
By Rebecca Riserbato As Jerry Maguire once said — “Show me the money.” That phrase is probably something you’ve thought of as a marketer who…
By Antoinette Siu Given the focus on cookie deprecation changes this year, agencies and clients will increasingly seek more transparency with campaign insights and data…
By Julia Tabisz Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Agencies see 2024 as a year…