How to Use the P.S. in Email

By Jeanne Hopkins As a copywriting tactic, the postscript (P.S.) has made its way from standard direct mail copy to email marketing copy. With the…

Aaron January 12, 2024

Elevate B2B Marketing News Weekly Roundup: B2B Priorities Study, Brand Authenticity Data, & GenAI in B2B

By Lane Ellis Generative AI in Marketing: How B2B and B2C Adoption Differs [Survey] 58 percent of marketing executives have said that their organization has…

Aaron January 12, 2024

‘Rates aren’t rising at all’: Freelancers lament stagnated rates amidst inflation

By Sara Guaglione Freelance journalists say rates from large national publications haven’t changed in years – and they’ve had to take on more work, or…

Aaron January 12, 2024

At CES, new AI tools for TVs offer new features for both content and commerce

By Marty Swant The current wave of AI innovation is making “smart” TVs smarter. At CES 2024 this week in Las Vegas, giant and startup…

Aaron January 12, 2024

Kia’s League of Legends Championship Series sponsorship demonstrates its long-term outlook toward esports

By Alexander Lee After a year of skepticism surrounding esports, Kia — an automobile brand — still believes that competitive gaming is the sports of…

Aaron January 11, 2024

Resumen CES: Famosos e influencers acuden a Las Vegas mientras el espacio para creadores sigue evolucionando

By Digiday Editors La tecnología y Hollywood pueden parecer mundos separados, pero en la feria CES de este año es tan probable encontrarse con un…

Aaron January 11, 2024

Digiday Media names David Amrani CEO

By Digiday Editors Digiday Media, the global media company behind Digiday, Glossy, Modern Retail and WorkLife, today announced the appointment of its new Chief Executive…

Aaron January 11, 2024

Home Interest Rates Today: First Time Home Buyer Guide

By Sitetrail Research Team In the ever-evolving landscape of real estate, the role of mortgage interest rates remains a pivotal aspect, especially for first-time homebuyers.…

Aaron January 11, 2024

If music marketing is a gateway to culture, brands must navigate carefully, execs say

By Kimeko McCoy Music has become a strategy linchpin for marketers as they’re increasingly looking to participate more authentically in culture as opposed to appearing…

Aaron January 11, 2024

Media Briefing: Sustainability standards are coming for digital advertising

By Kayleigh Barber This week’s Media Briefing takes a look at the Global Media Sustainability Framework that the Global Alliance for Responsible Media (GARM) and…

Aaron January 11, 2024

How to Use the P.S. in Email | International Association of Digital Marketing Professionals (IADMP) - Part 231