Media agencies hope to drive down costs as Walmart opens up DSP roster
By Sam Bradley Walmart’s recent move to end its exclusivity agreement with The Trade Desk has added to the embattled DSP provider’s worries — and…
By Sam Bradley Walmart’s recent move to end its exclusivity agreement with The Trade Desk has added to the embattled DSP provider’s worries — and…
By kbodnar@hubspot.com (Kipp Bodnar) Small business owners are all saying the same thing: “My website traffic is tanking, and the stuff that used to work…
By Sam Bradley Rising overall investment isn’t translating into consistent margin growth for CTV operators and streamers. While Netflix and Amazon continue to increase their…
By Lee Odden Within the B2B marketing industry there are many successful business people and influential voices that have had an impact on the industry.…
By Ronan Shields Related Insights Google on Trial Google won’t have to sell Chrome, after ruling in search antitrust trial Read More “Even when they…
By Alexander Lee Brands are upping their creator marketing budgets, but creators say their branded content business isn’t growing as a result. It’s no secret…
By Emily Jensen This story was first published by Digiday sibling Glossy. The U.S. Open has long attracted commercial attention as brands seek to capitalize…
By Tim Peterson This week’s Future of TV Briefing recaps a summer during which the future of TV began to bore many more shades of…
By Digiday Editors This is a developing story. Google won’t be forced to sell its market-leading web browser Chrome and Android mobile operating system, although…
By Lee Odden In our previous post for the Best Answer Marketing Playbook, we explored how being data-informed vs. simply data-driven helps B2B marketers gain…