Transparency is fueling a surge in creators’ sponsorship rates
By Alexander Lee Sponsorship rates are on the rise in 2025, and creators say a newfound culture of pay transparency is helping fuel the jump.…
By Alexander Lee Sponsorship rates are on the rise in 2025, and creators say a newfound culture of pay transparency is helping fuel the jump.…
By Sara Guaglione Many LGBTQ+ publishers saw a slowdown in ad spend earlier this year, but one publisher is emerging as an outlier, thanks to…
By Full Editorial The Overlooked Power of a Paycheck For many people, payday means checking the bank account, seeing the deposit, and moving on. But…
By Sam Bradley Walmart’s recent move to end its exclusivity agreement with The Trade Desk has added to the embattled DSP provider’s worries — and…
By Sara Guaglione This week’s Media Briefing looks at what the DOJ’s anti-climatic ruling on the Google Search antitrust trial means for publishers. Many were disappointed,…
By kbodnar@hubspot.com (Kipp Bodnar) Small business owners are all saying the same thing: “My website traffic is tanking, and the stuff that used to work…
By Sam Bradley Rising overall investment isn’t translating into consistent margin growth for CTV operators and streamers. While Netflix and Amazon continue to increase their…
By Lee Odden Within the B2B marketing industry there are many successful business people and influential voices that have had an impact on the industry.…
By Ronan Shields Related Insights Google on Trial Google won’t have to sell Chrome, after ruling in search antitrust trial Read More “Even when they…
By Alexander Lee Brands are upping their creator marketing budgets, but creators say their branded content business isn’t growing as a result. It’s no secret…