The Trade Desk’s redefinition of supply paths ripples across ad tech

By Seb Joseph In ad tech, labels aren’t just cosmetic. They define how the market sees itself. The Trade Desk’s latest turn shows just how…

Aaron August 27, 2025

Don't just grow to grow: Real talk from a serial founder

By cdelprincipe@hubspot.com (Curt del Principe) There are some lessons you only learn when life hits you hard. This week’s master stared down the loss of…

Aaron August 27, 2025

The state of subscriber engagement for media and publishing | Inside the tools and tactics driving audience growth and loyalty

By Marigold This State of the Industry Report, in partnership with Marigold, shares how publishers and media companies are growing their subscriber bases, from the…

Aaron August 26, 2025

Legal Options After a Serious Truck Collision in Charleston

By Headlines Team Truck collisions are among the most severe types of motor vehicle accidents due to the massive size and weight of commercial trucks.…

Aaron August 26, 2025

Warner Bros. Discovery, Critical Mass and Instacart are finalists for this year’s Digiday Awards

By Digiday Awards This year, brands, retailers and publishers have further embraced innovation and emerging technology to foster unique, adaptive and highly relevant consumer interactions.…

Aaron August 26, 2025

The Road to Growth: A Marketing Guide for NEMT Transportation Services

By Full Editorial The Non-Emergency Medical Transportation (NEMT) industry provides one of the most vital services in our entire healthcare ecosystem. You are the critical…

Aaron August 26, 2025

Beyond the Highway: A Social Media Guide for Marketing Tank Trailers

By Full Editorial Social media marketing can feel like a world built for flashy consumer brands. It’s easy to see how a new sneaker or…

Aaron August 26, 2025

Voice is the new logo: Why your brand’s tone matters more than ever

By Heike Young A few years ago, I was in charge of presenting a big marketing strategy deck to a senior executive. My team and…

Aaron August 26, 2025

Is AI undermining agencies’ client relationships or reinforcing agencies’ roles?

By Tim Peterson Subscribe: Apple Podcasts • Spotify AI is the latest frenemy for ad agencies. On the one hand, generative AI technologies can make…

Aaron August 26, 2025

How Perplexity’s new revenue model works, according to its head of publisher partnerships

By Sara Guaglione Perplexity is opening up a pool of $42.5 million to publishers. As part of a new subscription model called Comet Plus, publishers…

Aaron August 26, 2025

The Trade Desk’s redefinition of supply paths ripples across ad tech | International Association of Digital Marketing Professionals (IADMP) - Part 23