How to Use the COUNTIF Function in Excel

By Mehedi Hasan Shoab Excel can do more than just simple math. That’s thanks to its bevy of built-in functions and min-formulas that simplify the…

Aaron January 30, 2024

BuzzFeed, Culture Genesis to combine multicultural ad inventory to sell to advertisers

By Sara Guaglione BuzzFeed has inked a new deal with Culture Genesis that allows the Black-owned and multicultural-targeted media network to package up and sell…

Aaron January 30, 2024

Overheard at IAB ALM 2024

By Ronan Shields The IAB’s flagship Annual Leadership Meeting is typically where the trade body outlines its key priorities for the year ahead; a reflection…

Aaron January 30, 2024

How fan engagement is unlocking new approaches to identity

By Genius Sports Manny Puentes, general manager of advertising, Genius Sports Even as consumer attention fragments across devices and unlimited content options, sports remain resilient…

Aaron January 29, 2024

4 TikTok Predictions that Creators on the Platform Are Preparing For [Expert Insights]

By esantiago@hubspot.com (Erica Santiago) Few apps cycle through trends as quickly as TikTok. I spend endless hours scrolling through the app, and it feels like…

Aaron January 29, 2024

How to Create Strong Sales and Marketing Alignment in 2024, According to LinkedIn's Global Product Marketing Leader

By Caroline Forsey Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends,…

Aaron January 29, 2024

What’s Involved in a Technical SEO Audit?

By Joshua Nite Search engines are getting far better at figuring out and matching a searcher’s intent. That means that a big part of search…

Aaron January 29, 2024

Reliable Monroe to Shreveport Movers at Your Service

By Aaron Watson Moving can be a daunting task, especially when you’re relocating from Monroe to Shreveport, two cities in Louisiana with their unique charm…

Aaron January 29, 2024

AI Briefing: FTC and Congress put pressure on AI giants as GenAI misinformation spreads

By Marty Swant Regulators looking into the dangers of AI are turning up the heat. Last week, the Federal Trade Commission launched a new inquiry…

Aaron January 29, 2024

How IAB Tech Lab aims to calm concerns around Google’s Privacy Sandbox

By Ronan Shields Marketers are on the precipice of a new dawn as the biggest company in media prepares to pull the plug on third-party…

Aaron January 29, 2024

How to Use the COUNTIF Function in Excel | International Association of Digital Marketing Professionals (IADMP) - Part 226