By Kayleigh Barber Incremental authentication Publishers are seeing how much more valuable authenticated audiences are compared to random passersby visiting their sites. But with authenticated…
By Joshua Nite Marketers of every stripe are feeling the pressure to prove the ROI of their efforts. In B2B marketing, this proof is even…
By Ronan Shields Two entities within Madison Avenue giant Interpublic Group have been named defendants in a court case in which plaintiff Adstra alleges that…
By Marty Swant This week, Google is hosting its annual event called Cloud Next, a three-day conference in Las Vegas during which the tech giant…
By Sara Guaglione Long gone are the days when publishers could almost entirely rely on traffic referrals from social platforms like Facebook and Twitter. Nine…
By Marty Swant As marketers attempt to balance privacy and performance, Snap and Snowflake are developing ways for advertisers to build privacy-enhancing technologies (PETs) with…
By esantiago@hubspot.com (Erica Santiago) Let me tell you the most challenging part of my job. Often, I will delete TikTok and Instagram from my phone…
By Sara Spruch-Feiner This article was first published by Digiday’s sister site, Glossy. This is not Warby Parker’s first time marketing around a solar eclipse.…
By Sara Guaglione BuzzFeed CEO Jonah Peretti published his annual letter to shareholders Monday afternoon, outlining his vision to turn the flagship BuzzFeed publication into…
By pbump@hubspot.com (Pamela Bump) My first marketing job was as a contract writer for an agency on the opposite side of the world. This also…
