By Amazon Ads Brian Tomasette, director of product, Amazon DSP The amount of change and number of challenges that marketers faced in 2024 was head-spinning.…

By Adstra Charlie Swift, general manager, Adstra Services The term performance marketing is hardly new, however, in the 2020s, the tactics and tools marketers use…

By Seb Joseph The Trade Desk intends to acquire ad data firm Sincera, marking only its second acquisition since it launched in 2009 — a…

By Kimeko McCoy We want to hear your thoughts on the potential TikTok ban. Take our brief survey. The likelihood of a future without TikTok…

By Digiday Awards This year, the companies driving innovation in Europe focused on omnichannel strategies, including leaning on first-party data and AI-driven insights to improve…

By Sam Bradley Influencer agencies have embraced generative AI applications over the last year, as they seek to cut the time taken to arrange creator…

By Julia Tabisz Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. It’s barely halfway through January, but…

By LiveRamp Ted Flanagan, Habu Chief Customer Officer, LiveRamp As the commerce category evolves and expands to more verticals and use cases, the industry is…