Publishers test new TikTok feature that adds links to organic videos

By Sara Guaglione TikTok is testing a way for publishers to attach links to organic videos, according to three publishers. The test seemingly comes at…

Aaron April 17, 2024

Q1 ad rundown: there’s cautious optimism amid impending changes

By Seb Joseph As the first quarter becomes a memory, the outlook for the rest of the year is sharply divided between two things: the…

Aaron April 17, 2024

How Campbell’s and GSK’s multi-platform campaigns achieved authentic audience responses

By A+E Sponsored by A+E Quality content is always a must for marketers, no matter the format, channel or campaign. However, several factors must be…

Aaron April 16, 2024

How lack of motivation could be seen as a hindrance to solving programmatic fraud

By Michael Bürgi The Possible conference got underway on Monday from Miami Beach, as did the Digiday studio. One of the day’s guests, Index Exchange…

Aaron April 16, 2024

Exploring the Best Social Media Platforms for Social Media Marketing in 2024

By Sitetrail Research Team Social media marketing has become an indispensable tool for businesses worldwide. In an era dominated by digital connectivity, leveraging social media…

Aaron April 16, 2024

The Power of Email Marketing: Exploring Its Top Benefits

By Sitetrail Research Team Email marketing remains one of the most potent tools in the digital marketer’s arsenal, offering a plethora of benefits that can…

Aaron April 16, 2024

The state of publisher revenue | Pathways to total revenue optimization in 2024

By Piano This State of the Industry Report, created with our partner, Piano, dives into how publishers optimize revenue, specifically how they incorporate total revenue…

Aaron April 15, 2024

Amazon y Apple son las marcas favoritas de niños y adolescentes en Estados Unidos según encuesta

By Denny Alfonso La empresa especializada en martech Kids Corp entregó los resultados de su estudio Top Brands U18 2024, una encuesta realizada entre 21.100…

Aaron April 15, 2024

Why Marketers Should Be Excited About LinkedIn’s New CTV Ads for B2B Campaigns

By Alex White At its recent B2Believe Conference, LinkedIn announced LinkedIn Connected TV (CTV), a new product offering that will allow B2B marketers to tap…

Aaron April 15, 2024

AI to take center stage at Possible conference this week

By Michael Bürgi Considering the wide range of possible topics, it comes as little surprise that AI will dominate the second annual Possible conference and…

Aaron April 15, 2024

Publishers test new TikTok feature that adds links to organic videos | International Association of Digital Marketing Professionals (IADMP) - Part 198