Temu’s ad blitz exposes DTC turmoil: decoding the turbulent terrain
By Seb Joseph Seems like DTC (direct-to-consumer) has a new villain: Temu. For better or worse, this Chinese-owned online marketplace has been getting a lot…
By Seb Joseph Seems like DTC (direct-to-consumer) has a new villain: Temu. For better or worse, this Chinese-owned online marketplace has been getting a lot…
By Erin Rodrigue These days, it feels like everyone is on social media. But make no mistake, not everyone is on every channel. As marketers,…
By Joshua Nite Using AI for content is a little like using a crowbar for a hammer. Yes, it can get the job done, but…
By Joshua Nite Using AI for content is a little like using a crowbar for a hammer. Yes, it can get the job done, but…
By Marty Swant For nearly a decade, brand safety has been the ad world’s white whale — constantly evading the harpoon of those looking to…
By Kayleigh Barber As Earth Day 2024 is marked today, finger pointing is still prevailing over taking action in the effort to make digital advertising…
By Sitetrail Research Team For crafters, especially those involved in quilting and sewing, choosing the right tools can be an overwhelming decision due to the…
By Ronan Shields If you work in the marketing or media industry, “#POSSIBLE2024” almost inevitably populated your social media feed on LinkedIn or X, during…
By Marty Swant Alongside Meta’s debut of its new AI model Llama 3, the company yesterday released a new version of its AI assistant, Meta…
By Adam Introduction: The world of digital marketing is in a perpetual state of evolution. From the advent of the internet to the rise of…