Can Automation Help You Ace Your RFP? I Used AI to Find Out

By Anna Rubkiewicz Almost any business, at a certain point, finds itself in need of external expertise. For some industries, the way to find the…

Aaron May 1, 2024

NewFronts Briefing: Samsung, Condé Nast, Roku focus presentations on new ad formats and category-specific inventory

By Sara Guaglione Day two of the IAB’s annual four-day NewFronts featured presentations from Samsung, Condé Nast and Roku, with onstage pitches to marketers highlighting…

Aaron May 1, 2024

‘It hasn’t changed our plans’: Despite Google’s cookie setback, Vodafone presses forward in search for alternatives

By Seb Joseph Counting on Google to furnish a rock-solid alternative to advertising sans third-party cookies is like betting on a roll of the dice,…

Aaron May 1, 2024

Unique Experiences to Include in Your Schedule Before You Travel to Greenland

By Sitetrail Research Team Greenland is a fascinating holiday destination, with countless areas of astonishing natural beauty, ranging from icy seas and coastlines, the famous…

Aaron April 30, 2024

NewFronts Briefing: Google, Vizio and news publishers pitch marketers with new ad offerings and range of content categories

By Sara Guaglione The Interactive Advertising Bureau’s annual four-day NewFronts kicked off yesterday in New York City, with presentations from Google and Vizio pitching marketers…

Aaron April 30, 2024

Roku is set to reveal a tie-up with The Trade Desk as the streaming platform further opens up programmatic access

By Ronan Shields If media industry observers need any clarification that digital is firmly part of its mainstream, they need only look at how the…

Aaron April 30, 2024

A Path for Creditless but Reliable Americans to get Scored

By Adam Credit scores today are a tool which tends to keep loan rates high for the poor and low for the rich. They’re meant…

Aaron April 29, 2024

Walmart y Roblox se asocian para hacer realidad el comercio electrónico virtual

By Alexander Lee Desde hoy, Walmart puede vender productos físicos directamente a los usuarios que están dentro de Roblox. La introducción del comercio electrónico en…

Aaron April 29, 2024

4 Social Media Tips for Attracting Those in the Logistics Industry

By Full Editorial In the social media-driven society that surrounds us today, it’s vital to connect with your audience by utilizing the proper marketing techniques…

Aaron April 29, 2024

How publishers are optimizing their tech stacks to enhance addressability

By PubMatic John Martin, senior director, publisher growth solutions, PubMatic Audience addressability has gained renewed urgency as Google finally started deprecating third-party cookies in Chrome.…

Aaron April 29, 2024

Can Automation Help You Ace Your RFP? I Used AI to Find Out | International Association of Digital Marketing Professionals (IADMP) - Part 193