X in 2023: A Recap of Everything Marketers & Advertisers Need to Know

By Jenica Romanchuk When rumors started swirling about Twitter changing its name to X, I couldn’t believe it at first. But then, in July 2023,…

Aaron May 6, 2024

Mastering Social Media Marketing: Engaging Your Audience for Success

By Sitetrail Research Team In today’s digital age, social media has become an indispensable tool for businesses looking to connect with their audience and drive…

Aaron May 6, 2024

WTF are data collaborations?

By Kayleigh Barber There is no shortage of cookieless solutions being touted throughout the digital advertising industry – though the jury is still out as…

Aaron May 6, 2024

AI Briefing: NewFronts bring a week’s worth of AI news for advertisers

By Marty Swant At last week’s annual IAB Newfronts, major ad-funded platforms were busy announcing a range of new content, ad formats and measurement tools.…

Aaron May 6, 2024

How To Choose the Right TL Trade Show Display for Your Social Media

By Doug Brown A TL Trade Show Display is a versatile and eye-catching marketing tool designed to showcase your brand, products, and services at trade…

Aaron May 4, 2024

Importance Tips for Integrating Social Media With Your TL Trade Show Display

By Doug Brown Social media has revolutionized the way businesses connect with their audience, and when it comes to trade show marketing, integrating social platforms…

Aaron May 4, 2024

Google’s antitrust trial spotlights search ads on the final day of closing arguments

By Marty Swant Ads took center stage today in Google’s antitrust trial, as the U.S. Dept. of Justice sought to show the search giant as…

Aaron May 3, 2024

What’s the Difference Between Ad Fraud vs Click Fraud?

By Gesten van der Post Over $600 billion was spent on PPC ads in 2023. With this huge volume of revenue bad actors continue to…

Aaron May 3, 2024

Google and DOJ attorneys begin closing antitrust arguments

By Marty Swant Lawyers for the U.S. Justice Department and Google yesterday began their closing arguments in an ongoing antitrust trial, which comes nearly nine…

Aaron May 3, 2024

NewFronts Briefing: TikTok and Meta pitch short-form video offerings and AI tools on the final day

By Sara Guaglione On the last day of the IAB’s four-day NewFronts, social platforms like Meta and TikTok pitched their short-form video offerings to advertisers…

Aaron May 3, 2024

X in 2023: A Recap of Everything Marketers & Advertisers Need to Know | International Association of Digital Marketing Professionals (IADMP) - Part 191